Data Driven Marketing

Research. Analyze. Strategize. Implement.

Hello. Let me tell you about One More Thing. 

Recent Articles and Publications


  • The Role of Gamification in Non-profit Marketing: An Information Processing Account (with Georgios Bakamitsos, published in Procedia - Social and Behavioral Sciences Volume 148, 25 August 2014, Pages 567-572. You can read it here!)

  • Hashtag hijacking: What it is, why it happens and how to avoid it (with Petros Xanthopoulos, Orestis Panos Panagopoulos, and Bakamitsos, published in Journal of Digital & Social Media Marketing, Volume 3, Number 4, Winter, 2016. It is available here!)

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